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08 Dec

Expansion into Alternative Channels Case Study

Victoria Gustafson
Thought Leadership
Tags: alternative channels, deli, e-commerce, sales growth

Opportunity An ethnic refrigerated food manufacturer is looking to grow sales through developing presence in alternative channels: Direct to consumer (eCommerce) Food service • Convenience • ClubThe client’s current Sales Manager does not have expertise in these channels, and does not have time and bandwidth to develop it quickly. They are looking to hire a sales person who is […]

07 Dec

Channel Expansion Case Study

Opportunity A rapidly growing ‘better for you’ frozen food manufacturer is looking to expand distribution nationally into Grocery & Natural channels. They are seeking to hire a National sales manager who will cover: Development of sales materials All paperwork for retailers, brokers and distributors Travel and sales calls Market analytics Day-to-day broker(s) management Distributor promotional […]