Nielsen BASES Breakthrough Innovation List For 2019 Announced (Forbes)
For close to a decade, Nielsen has given an annual award for the most successful consumer packaged goods products. According to the company’s data, every two minutes in the U.S. in 2018, a new product was launched, netting over 30,000 new products a year: a mix of totally new brands, sub-brands and line or variety extensions. Nielsen’s research shows brand loyalty declining, with 32% of consumers in 2018 claiming they are less loyal than 5 years ago. Lower loyalty suggests that consumers are ready for new products more than ever. However, keeping customers is getting more and more difficult for brands, making success with innovation even more important.
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THE 2019 NIELSEN BREAKTHROUGH INNOVATION WINNERS:
● Arm & Hammer Clump & Seal Slide
● Baby Dove, Unilever
● bubly Sparkling Water, Pepsico
● CAULIPOWER, Caulipower LLC
● Dave’s Killer Bread, Bagels, Flower Foods
● DEVOUR, The Kraft Heinz Company
● Dunkin’ Donuts Bottled Iced Coffee, The Coca-Cola Company
● Flonase Sensimist Allergy Relief, GSK Consumer Healthcare
● Harry’s, Harry’s Inc.
● Herbal Essences, bio:renew, Procter & Gamble
● Just Crack an Egg, The Kraft Heinz Company
● Just For Men Control GX, COMBE, Incorporated
● Kinder Joy, Ferrero
● Lamb Weston Grown In Idaho
● L’Oréal Paris Voluminous Lash Paradise, L’Oréal Paris
● Lay’s Poppables, Frito-Lay North America
● Maui Moisture, Johnson & Johnson
● Mtn Dew DEW-S-A,Pepsico
● Oui by Yoplait, General Mills
● parodontax,GSK Consumer Healthcare
● The Red Bull Summer Edition, Red Bull North America
● RITZ Crisp & Thins, Mondelēz International
● RXBAR, RXBAR
● White Claw Hard Seltzer, Mark Anthony Brands Inc.
● Xyzal, Sanofi