Market and Performance Analytics Case Study
Opportunity
A small, rapidly growing shelf stable food manufacturer wanted to leverage internal and market data to reach three objectives:
- Build several customizable sales stories that can be used for retailer sales pitches
- Provide an independent, fact-based assessment of business performance and opportunities to be reviewed during the annual planning meeting
- Help the company develop data-driven decision-making culture in the long term
The client did not have internal expertise or resources to accomplish these objectives and was not sure whether they have all required data sources to produce required insights.
Challenge: expertise, cost constraints, ability to re-use models, ‘outside in’ perspective
Current option: none that can deliver on all needs on budget and in a timely manner
Our Solution
We provided an insights and data integration expert, who was able to work with the team to follow our process:
VGA solution proposal: One versatile, competent data analyst with industry connections who worked part-time for 5 weeks
Results
Sold in 3 new items to a major retailer ($400K/annual) Decided to launch a new sub-brand with estimated sales of $800K in year 1 Saved 27% on data buy vs original ‘list price’ proposal
“Verde Growth team skillfully leveraged their data prowess and effective story-telling to tell a compelling story of our product to multiple retailers, resulting in us gaining distribution points and new consumers”
VP of Sales
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