IRI Publishes 2019 “The State of The Snack Industry” Report
In April 2019 IRI, a Chicago-based market research firm, published its annual report titled “How America Eats: the State of the Snack Industry”.
IRI’s research shows that almost half of all Americans (47%) eat three to four snacks a day; this number has been showing positive trend in recent years, gaining 4% over the last year. Snacking continues to be a powerful driver of food sales in the U.S., particularly successful in the Mass channel and eCommerce.
IRI identified four main growth drivers in the snacking category:
- Flavor variety (unique flavors and flavor combinations)
- Rise of Holistic Health (self-care and clean labels)
- Packaging Innovation (sustainability and convenience)
- Snacking Influencers (price, loyalty, packaging and promotions)
IRI points out that purchase drivers for snacks differ by Generational cohort, stressing the importance of understanding decision-making when developing and marketing snacks.
For a comprehensive report analysis, click HERE
For a full version of the report, click HERE