COVID-19: Emerging brands refine go-to-market strategies, marketing: ‘This is survival time’

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24 Mar

COVID-19: Emerging brands refine go-to-market strategies, marketing: ‘This is survival time’

18-Mar-2020 By Elaine Watson

Hagerstown, MD, USA – June 2, 2014: Image of an Amazon packages. Amazon is an online company and is the largest retailer in the world.

While many packaged food brands are enjoying surging sales as shoppers stock up and hunker down as COVID-19 control measures kick in, emerging brands are having to rewrite business plans, modify marketing messaging, and reconsider go-to-market strategies – at least temporarily. 

https://www.foodnavigator-usa.com/Article/2020/03/18/COVID-19-Emerging-brands-refine-go-to-market-strategies-marketing#