Mastering Uncertainty: Boosting Agility in the Time of Disruption
In the age of disruption, companies have to control what will emerge as the ‘new normal’ after the dust settles. Learn how!
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COVID-19: Emerging brands refine go-to-market strategies, marketing: ‘This is survival time’
This is a great article about some of the changes expected in the CPG world due to the pandemic and how to get ahead of them.
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Expansion into Alternative Channels Case Study
Opportunity An ethnic refrigerated food manufacturer is looking to grow sales through developing presence in alternative channels: Direct to consumer (eCommerce) Food service • Convenience • ClubThe client’s current Sales Manager does not have expertise in these channels, and does not have time and bandwidth to develop it quickly. They are looking to hire a sales person who is […]
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Launching into a New Category Case study
Opportunity A manufacturer of shelf-stable packaged food is looking to invigorate slowing growth by expanding into adjacent categories. Specifically, they are strongly considering entering refrigerated food market with a product suitable for a Dairy Case. They need help with: Determining and prioritizing potential categories Developing and executing Go-To-Market strategy Training existing sales resources to run […]
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Market and Performance Analytics Case Study
Opportunity A small, rapidly growing shelf stable food manufacturer wanted to leverage internal and market data to reach three objectives: Build several customizable sales stories that can be used for retailer sales pitches Provide an independent, fact-based assessment of business performance and opportunities to be reviewed during the annual planning meeting Help the company develop […]
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Channel Expansion Case Study
Opportunity A rapidly growing ‘better for you’ frozen food manufacturer is looking to expand distribution nationally into Grocery & Natural channels. They are seeking to hire a National sales manager who will cover: Development of sales materials All paperwork for retailers, brokers and distributors Travel and sales calls Market analytics Day-to-day broker(s) management Distributor promotional […]
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Overcoming Top Challenges of a Rapidly Growing Business
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In our practice, we have the honor to work with many successful entrepreneurs and leaders. They have a vision. They have the drive. They have momentum. Growing a thriving business is one of the most thrilling and rewarding experiences in an entrepreneurs lifetime. However, it can be overwhelming. To maintain high levels of energy and […]
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IRI Publishes 2019 “The State of The Snack Industry” Report
In April 2019 IRI, a Chicago-based market research firm, published its annual report titled “How America Eats: the State of the Snack Industry”. IRI’s research shows that almost half of all Americans (47%) eat three to four snacks a day; this number has been showing positive trend in recent years, gaining 4% over the last […]
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