Mastering Uncertainty: Boosting Agility in the Time of Disruption
In the age of disruption, companies have to control what will emerge as the ‘new normal’ after the dust settles. Learn how!
read more »Author Archives: Victoria Gustafson
Expansion into Alternative Channels Case Study
Opportunity An ethnic refrigerated food manufacturer is looking to grow sales through developing presence in alternative channels: Direct to consumer (eCommerce) Food service • Convenience • ClubThe client’s current Sales Manager does not have expertise in these channels, and does not have time and bandwidth to develop it quickly. They are looking to hire a sales person who is […]
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Launching into a New Category Case study
Opportunity A manufacturer of shelf-stable packaged food is looking to invigorate slowing growth by expanding into adjacent categories. Specifically, they are strongly considering entering refrigerated food market with a product suitable for a Dairy Case. They need help with: Determining and prioritizing potential categories Developing and executing Go-To-Market strategy Training existing sales resources to run […]
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Market and Performance Analytics Case Study
Opportunity A small, rapidly growing shelf stable food manufacturer wanted to leverage internal and market data to reach three objectives: Build several customizable sales stories that can be used for retailer sales pitches Provide an independent, fact-based assessment of business performance and opportunities to be reviewed during the annual planning meeting Help the company develop […]
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Channel Expansion Case Study
Opportunity A rapidly growing ‘better for you’ frozen food manufacturer is looking to expand distribution nationally into Grocery & Natural channels. They are seeking to hire a National sales manager who will cover: Development of sales materials All paperwork for retailers, brokers and distributors Travel and sales calls Market analytics Day-to-day broker(s) management Distributor promotional […]
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