COVID-19: Emerging brands refine go-to-market strategies, marketing: ‘This is survival time’
This is a great article about some of the changes expected in the CPG world due to the pandemic and how to get ahead of them.
read more »This is a great article about some of the changes expected in the CPG world due to the pandemic and how to get ahead of them.
read more »By Laura (Sanchez) Greenberg Uncertainty is one of the toughest things for leaders to work through. Maintaining performance and steadying the ship are vital; emotions are high and demands on leaders are even higher. But we know history provides many examples where crisis has created opportunity. Right now, strong leaders are addressing the short-term of preparing their organizations, teams, […]
read more »For close to a decade, Nielsen has given an annual award for the most successful consumer packaged goods products. According to the company’s data, every two minutes in the U.S. in 2018, a new product was launched, netting over 30,000 new products a year: a mix of totally new brands, sub-brands and line or variety extensions. Nielsen’s […]
read more »In our practice, we have the honor to work with many successful entrepreneurs and leaders. They have a vision. They have the drive. They have momentum. Growing a thriving business is one of the most thrilling and rewarding experiences in an entrepreneurs lifetime. However, it can be overwhelming. To maintain high levels of energy and […]
read more »Kantar just released a ranked list of retailers in the U.S., including their 2018 annual all commodity sales and the number of stores. This is an important tool that can help an entrepreneur to size and prioritize opportunities for explosive growth. Just one successful retailer relationship can make or break a growing business! Click HERE […]
read more »In April 2019 IRI, a Chicago-based market research firm, published its annual report titled “How America Eats: the State of the Snack Industry”. IRI’s research shows that almost half of all Americans (47%) eat three to four snacks a day; this number has been showing positive trend in recent years, gaining 4% over the last […]
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