COVID-19: Emerging brands refine go-to-market strategies, marketing: ‘This is survival time’
18-Mar-2020 By Elaine Watson
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While many packaged food brands are enjoying surging sales as shoppers stock up and hunker down as COVID-19 control measures kick in, emerging brands are having to rewrite business plans, modify marketing messaging, and reconsider go-to-market strategies – at least temporarily.