Launching into a New Category Case study
Opportunity
A manufacturer of shelf-stable packaged food is looking to invigorate slowing growth by expanding into adjacent categories. Specifically, they are strongly considering entering refrigerated food market with a product suitable for a Dairy Case.
They need help with:
- Determining and prioritizing potential categories
- Developing and executing Go-To-Market strategy
- Training existing sales resources to run day-to-daybusiness after initial ramp up
The client does not have internal resources to execute or manage multiple partners needed for the project’s completion in Year 1
Challenge: internal expertise, non-recurring project nature, resources Current option: work on project opportunistically; 24 month + launch
Our Solution
We assembled a team of experts to size, plan and execute launch to work together with the client’s team and current capabilities, filling gaps
This team is managed by the Single Point of Contact
We are able to seamlessly rotate experts from phase to phase without loss of knowledge and overpaying resources not used during a specific phase
VGA solution proposal: turn-key New Product development and launch, Year 1 launch
Results
Speed to revenue reduced by a Year (50%), significant savings for market research and marketing and graphics
Brand footprint expansion, innovation process creation, speed to revenue
“Verde Growth did thorough analysis and gave us a set of simple to understand alternatives with clear ROI. We were able to take risk out of the new category launch”
CEO, Dairy company
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